Zilveren Kruis is one of the biggest health insurers in the Netherlands. In 2018, they embarked on a rebranding with a dedicated team consisting of internal and external specialists. I joined the team as a Design Director.
I was responsible for developing and implementing the new visual identity. I guided the design team and selected and coached digital designers, illustrators and photographers.
We transformed Zilveren Kruis from a rather clinical brand to a warm and caring brand, matching the organization’s culture and ambition. Test audiences perceived the brand identity as very positive.
What we did:
Branding & Identity
"You really made us stand out"