Ralph Booms

Ralph Booms _ Brand Identity Specialist

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Minkowski

Minkowski is a recently founded agency that provides businesses with intelligent insights about the future. It was named after Hermann Minkowski, a German mathematician who is perhaps best known for being one of Albert Einstein’s teachers. Oh, and for his distinctive moustache and glasses. We took the two elements that gave Minkowski his striking appearance, made the association with his capacity to see what others couldn’t, and created something that conveyed the agency’s expertise. The concept: 'The future through the eyes of Minkowski'.

Our goal was to create an identity that would set the brand apart from its competitors and position Minkowski as an authority on future-related insights. We delivered one with enough visual impact to catch and hold the attention of the brand’s audience: product development managers and CEOs in search of strategic partners. 

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Theater Utrecht

Theater group 'De Utrechtse Spelen' wanted a fresh start and a new identity for 2015. We helped them with their new name, identity, website and the communication around their launch at the start of the year. Their new name reflects their vision and function as a solid player in the city’s booming theatre scene. Their logo is based on the letters 't' and 'u'. All photography by Jeroen Hofman

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Van Soolingen

We helped topcoach Robin Van Soolingen to bring his business to another level. From the naming of his new brand, his visual identity and photography. To his story and a whole new responsive website. The launch of his rebranding resulted in a lot of positive feedback and more business as well. Photography and online: Niels Luigjes Story: Monique van den Heuvel.

Check vansoolingen.com

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BCC

The rebranding of electronics giant BCC: from a hard selling retailer to a fully customer focussed retailer. In just a few brand sessions we guided the managing board of BCC to their new identity. From pricing cards to interior and from clothing to online. Together with The USP Company. Thanks to Niels Luigjes and Ingrid Mesman. Photography: Rob Severein. Copy: Willem van Harrewijen. Project status: on hold.

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Gaul

Named for their hero, Charly Gaul - a champion cyclist from the 1950’s who was known for riding his best in cold, wet weather, the Gaul Cycling team combines their passion to cycle with their commitment to the suffering of children of war. The team raises awareness and money for the organization War Child.

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Sky City

SkyCity is a one-day electronic dance event held at Amsterdam’s Arena Park. Agency Bravoure asked us to help them out with the Sky City brand and identity. Since Amsterdam is the capital of dance, the SkyCity logo is based on the city’s iconic three X’s.

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KNMV

We developed a new corporate identity for the Royal Dutch Motorcyclists Association based on their (rich motorcycle) heritage. The end result is a functional and attractive trademark that looked great on clothes and could easily be implemented on several deliverables.

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Phenster

Phenster is a Dutch photography agency that works with top photographers and new talent from around the world. We created an identity around the photographs and designed a logo that symbolizes a camera flash www.phenster.nl Code & Story: Niels Luigjes

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Tan Wellness

Tan Wellness is a traditional Asian wellness center located in the heart of Amstelveen. We created a modern visual identity for them while still paying respect to the roots of their practice. To create their new icon, we flipped, copied and mirrored the letters TAN.

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GrowthFactory

We created a creative strategy for GrowthFactory to launch their new venture. After that, we shaped everything around their values strong and elegant. With a powerful icon that communicates growth in every aspect.

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maandag®

In 2009 we created the corporate identity for Maandag, the successful recruitment company for interim professionals. Winner of 2 San Accents and 1 Golden Effie. Together with agency Dawn.

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KNLTB

The Royal Tennis Federation of The Netherlands had been using the same logo since 1930 and they wanted a new identity to attract a younger audience. We did the total rebranding of their corporate identity. Together with The USP Company.

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